What is aegyo sal?

Aegyo sal, also known as "eye smiles," are the subtle puffy bags beneath the eyes that become more prominent when a person smiles. While previously unwanted and perceived as a sign of aging in Western cultures, aegyo sal has become a popular trend in South Korea and other Asian countries as a charming and youthful feature. Many individuals enhance aegyo sal with makeup, using techniques such as shading and highlighting to make them more apparent. Some people even undergo cosmetic procedures to create or enhance aegyo sal. The trend has become especially prevalent in the K-Pop and entertainment industry, where performers and celebrities use aegyo sal as a way to connect with their audiences and appear more approachable and endearing.